The Fun House a cultural and entertainment complex.


Certificate none
Geography: Украина, Днепропетровск
Registered since: 2011-07-23 14:41:22

The Fun House a cultural and entertainment complex.

Project Summary

The "Fun House" a cultural and entertainment complex.

1. Company Info:

- Ltd;

- Founder - Maxim Ryzhak Jaroslavovich;

- Type of activity - recreational activity; trade, and cultural events, exhibitions dance competitions;

- Contact - Legal and factual phones, e-mail and website addresses, names and full details of the owners of the company(after the registration of the enterprise);

-Project Title - «Fun House» CEC

2. Project purpose

This project is aimed to:

Creation of institutions that would provide entertainment services (disco, bar, party), creation of coffee house, art exhibitions, creation of Kiss FM (one of the largest radio stations in Ukraine) representative office on the club basis; creation of conditions for dance training (under sublease contract).

This project has all chances to become a multi-purpose one not only as a club but also as a coffee shop, a place for dance training, art exhibitions, presentations and cultural events.

No Dnepropetrovsk stage has such opportunities at the present moment.

3. Main objectives,

The «Fun House» project offers its visitors:

- Entertainment and leisure services to visitors of the nightclub and cafe;

- Democratic pricing at the bar;

- Entertainment variety and non-stop partying at the club;

- High-level security;

- Participation of well-known Kiss FM radio DJs;

- High-quality service;

- New musical directions (Euro Dance, Euro Trance) for Dnipropetrovsk city;

- Visitors delivery on three routes;

- Services stores in the daytime;

Exhibitions of research papers by students from institutions of our city

(the National Mining University, Metallurgical Academy of Ukraine, National Academy of Construction)based on art activity basis;

- A place to practice dance performances.

4. CRC structure

Democratic nightclub (a reasonable price policy for entrance and bar output); Coffee, Art - Centre for exhibitions and presentations.

5. Operating schedule

The complex will operate 24 hours a day.

Club: Thursday - Sunday from 22.00 to 06.00.

Coffee Shop: Monday - Wednesday from 10.00 to 23.00, Thursday to Sunday from 10.00 to 20.00.

Art - Exhibition: 2 - 3 times a month.

6. Marketing Analysis

There are a lot of cultural and entertainment places in Dnepropetrovsk for the present day.

This complex consists of a night club, coffee shops and an art center. It is quite difficult to name it as a CRC because of entertainment variety.

6.1 Night Club

There are over 30 clubs operating in Dnepropetrovsk which offer night life entertainment services. 10 out of them belong to

so-called democratic class like the offering project. Night-life market is divided into the following types: elite, democratic, topic specified and private clubs, depending on prices and interior.

6.2 Coffee shop

Coffee shop - a great way to carry out a romantic date or meeting with friends or colleagues. Its aim is to attract new customers and maintaining of its positive image.

6.3 Art - Centre

The work of art - the center is based upon representation to public projects of students of higher educational institutions from our city. Works that are gathering dust in the archives of the city's universities. Work center is aimed for attracting for investment to our city, supporting of promising young people, raising the interest of local sponsors and the media as partners and sponsors.

During a market analysis it has been revealed that such kind institution include:

- Democratic prices without any losses to the enterprise;

- A wide range of music;

- Various, non-standard parties;

- A daytime running coffee shop;

- An art exhibitions with variety of cultural events.

There is no such a place in our city.

The implementation of this project will cause a big bang in the club and cultural life of Dnepropetrovsk.

7. Project promotion strategy

7.1 Target audience of the club and coffee house:

- Students;

- "Golden youth"

- People with a varied material wealth;

- Those who want to have a good time!

7.2 Target audience of the art center:

- Businessmen;

- Patrons;

- Bankers;

- Sponsors;

- Television and press.

7.3 Promotion of goods:

- TV advertising, billboards, city lights, internet, public transport, radio, franchising with Kiss Fm, performing a variety of youth parties, (advertising based on the principle of "word of mouth"), ads in universities, leaflets, flyers, invitations and presentations.

7.4 Advertising of the product:

- Three months before an opening - billboards and city-lights in the city center near the university and college campuses, the main streets, advertisements on urban sites and portals with a text like "coming soon" with an emblem of the CRC - in order to whip up public interest;

- Two months before an opening - advertising on radio, TV, the press with ready name and date of opening;

- A month before the opening - posters in the center and campus, handing out leaflets with CRC information; - Opening day - making of a presentations. Among guests: the press, TV, VIP-guests and a drawing card, the best showman of Ukraine, resident of Kiss FM - Andrew Djedjula as someone who will perform a memorable opening event!

€ 800.000



Project specialization


Project type: Creation of the a enterprise, start-upType of investment(s): Join in the capital Project status: The business plan, the feasibility reportPayback: 3 yearBusiness competition: на рынке культурно-развлекательных комплксов её не
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23 June 2013
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