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D'addario is investing into Promark

California Corporation D'Addario announced on January 2012 during the NAMM Show in Anaheim that they managed to improve the LEAN manufacturing quality results significantly after the acquisition of ProMark a year ago. It was achieved due to the LEAN manufacturing and $ 1 million capital investment into the infrastructure and modern equipment. The company is planning to shift the production from the traditional to the lathe machinery center less grinding machines all the way to the end of 2012. Under the leadership of Rick Drammeh (Rick Drumm), president of D'Addario & Co, Marcus and Dick (Dick Marcus), manager of percussion instruments D'Addario - experienced specialists in the manufacture of drumsticks, ProMark moved into a phase of continuous improvement, including the guiding principles of the LEAN manufacturing. Through strict maintenance procedures of equipment, higher standards of quality wood and sorting processes at the plant and factory, ProMark experienced a significant improvement of the quality and stability properties of the product while being owned by D'Addario.

Dealers, artists and consumers have already commented on the improvement of ProMark product quality. Coche Glen (Glen Kotche) from the group Wilco recently announced "strict high standards, continuous innovation and bold creative ideas are the key ingredients for an ambitious and high-quality music - this is also what makes ProMark an integral part of me."

"The transition to the culture of LEAN manufacturing, combined with extensive engineering, marketing and distribution resources, D'Addario, opened ProMark excellent opportunities for growth," said Rick Drammeh (Rick Drumm). "In addition, customer service, ProMark are now reduced to the standards of D'Addario Corporation. If a customer places an order before 4:00 pm, he will get it on the same day. This is another example of our commitment to an extremely high level of customer service. "

Another element in improving of the quality of the customer service was the development of new demonstration displays of ProMark. Two new configuration of the display include the tri-modal, which houses 432 pairs of drumsticks, and ProMark single module, which contains 144 pairs of chopsticks.

"Our new concept is very attractive, well-сcoordinated and extremely comfortable," says Marcus, Dick (Dick Marcus), manager of percussion instruments D'Addario.

27 February 2012
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